These days most people use a computer to take care of day to day business and personal tasks. The ease in which a person can complete a specific task on a company’s website is a major deciding factor in whether or not that person will return to that site or run and tell their friends how awful their experience was.  User experience (UX) goes beyond the “look” and feel” of a company’s website, it involves the functionality, usability and performance of a site and can significantly contribute to a person being loyal to your brand.  Recently, insurance companies have started to pay attention to customer experience since many indiviudals are shopping on insurance websites to purchase their own health insurance.

What if insurance companies had the ability to monitor how customers were engaging with their websites in real time and could quickly make improvements?  Zipari analytics does just that!  Zipari analytics provides real-time insight into how prospects and member engagement at every touchpoint and actionable recommendations on how to improve that engagement all presented in one unified view, Zipari CRM.  The result is increased customer acquisition and retention.   

The article below discusses 3 ways user experience can effect a company’s brand:

When you’re a business owner, you need to pay attention to every user’s experience with your brand. Every time your brand interacts with a customer, whether in a virtual or face-to-face exchange, that encounter should be positive and healthy.

If it’s not, you’re damaging your brand and losing an opportunity to grow. So let’s talk about that a little.

Understanding User Experience

At the dawn of the Internet age, simply having a website or application was considered sufficiently progressive for that era. But as technology developed and websites, apps, and digital marketing initiatives became less an option and more a priority, users have come to demand rich, immersive, two-way encounters that are functional and aesthetically pleasing. This shift gave rise to a new term: user experience (UX).

In brief, UX involves how the individual user feels when he or she interacts with systems — e.g., websites, applications, or software — you’ve developed. Generally speaking, a user evolves an opinion based on usability, visual appeal, utility, accessibility, design, performance, usefulness, speed, fluidity, marketing, and similar elements. Click here to read the complete story

Learn how Zipari's data analytics solutions provide carriers with real-time visibility into the consumer experience