As reported in a recent article in Forbes:

“77.3% of enterprises have adopted Software-as-a-Service (SaaS) applications, up from 9% since 2014 according to the latest North Bridge Growth Equity, and Venture Partners’ Future of Cloud Computing Survey”

Cloud-based technologies and analytics is a 2016 priority for insurance Industry executives:

  • Carriers recognize that they need to be more competitive in a consumer driven marketplace.
  • Archaic systems need to be updated or replaced with industry specific solutions
  • Carriers need innovative technologies to create new revenue streams, deliver an omni-channel customer experience, and upsell and cross-sell new products

Below are four benefits of an insurance specific CRM powered by data analytics:

  1. A cost-effective way to quickly enhance legacy systems

  • An insurance specific solution can integrate with an existing CRM and is customized to captures industry specific workflows
  • Ability to monitor costs and address financials objectives in real-time
  • Deeper enterprise integration resulting in a more unified operations


  1. COO’s have a centralized view across the business

  • Develop automated actions to quickly facilitate tasks
  • Reduce admin costs and gain efficiencies by removing redundancies
  • Elevate the customer experience and brand affinity through a proactive approach


  1. Insurance CEOs can leverage real-time cloud-based analytics to improve forecasting

  • Use data to quickly modify plans and pricing
  • Empower the entire enterprise with deeper insight into member activity
  • Customize analytic feeds to specific business units or initiatives


  1. CMO’s can significantly improve marketing and sales opportunities

  • Better quantify marketing performance through greater insights.
  • Tailor the right product to a specific audience or demographic
  • Enhance customer acquisition and retention with “marketing in the moment”

Learn more about Zipari’s industry specific customer experience platform or click here to continue reading the full story

Learn how Zipari's data analytics solutions provide carriers with real-time visibility into the consumer experience