In 2014, 3 million consumers made their own decisions when choosing health insurance on public and private exchanges, that number will increase to roughly 71 million by 2018. This shift to consumerism is making health insurance carriers face the daunting task of redefining their business models to meet the demand of this new era of retail shopping.

aug_wpCarriers are now required to deliver the same online customer experience and satisfaction that consumers have come to expect from successful online retailers. If they don’t make this transition, carriers risk losing market share. Click below to download the whitepaper.

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This whitepaper was authored by Mike Scheiner, CMO