It can be challenging for executives who come from non-technical backgrounds to understand and keep up with rapidly evolving technology terms. They may have a surface-level understanding, but unintentionally misuse or overuse certain terms because they don’t have the vocabulary to speak more precisely.

To avoid this, it’s helpful to focus on understanding the fundamental purpose of each new technology and how it can be used to efficiently and effectively grow your business across departments—from market planning and operations to physician recruitment and marketing.

“Technology has transformed the way we do business across industries, and healthcare is no exception,” says Bill Stinneford, senior vice president at Buxton. “Gone are the days when technology was relegated to IT; today, executives across the organization need to be able to speak intelligently about the technology that is being integrated into every aspect of the business.” Read More