People are checking their phones more than ever. The average person checks their phone 150 times a day — up from 110 just two years ago, according to Mary Meeker’s Internet Trends Report. Why? The majority of phone checks come from looking at the time, reading text messages or getting social media updates. Most of this obsessive checking can seem pretty trivial.
But what if we could harness this mindless activity into something more important — what if we could use it as a way to constantly encourage us, and help engrain positive behavior changes into our daily routine? The answer is that we may be able to — and sooner than you think.
With Apple’s announcements around Watch’s Airstrip app last week — a tool that has the ability to remotely monitor the vital signs of a patient — healthcare and mobile are finally being married in a real and powerful way. Salesforce, meanwhile, announced the launch of its Salesforce Health Cloud earlier this month — a novel platform that brings a patient’s health data, from medical records to wearable statistics, into one place for doctors.
And yet, a huge opportunity remains for platforms that not only report health results, but can actually help influence them — platforms that can help harness the power of our ubiquitous phone checking as a way to create powerful behavior change. The industry term for these phone interactions — when someone pulls out a mobile device to get an immediate answer — is a “mobile moment.” But what if we could create a mobile moment that helps our health — turning these distractions into a chance to empower consumers to change their health behavior? Read the full story here