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Square: Retail Private Exchange


Consumer-friendly shopping solution with intelligent decision support to enable carriers to maximize conversions

The health insurance industry is undergoing a dramatic change that puts the emphasis on the consumer. Zipari Square creates the optimal shopping experience on desktops and mobile to encourage customers to buy, and collect leads in CRM solutions such as Salesforce, and integration with Federal/State Exchanges for eligibility determination, enrollment and payment transactions.

Leveraging Zipari’s proprietary Customer Experience engine, Zipari CX for healthcare, Square not only allows you to sell your products directly to consumers, but also has the built-in intelligence and analytics to understand the persona of your customer. The result is personalized customer experiences, and rich leads that target individual prospects to bring them back to your Zipari Square shopping solution.


“The Square product has a streamlined look and feel, and is highly customizable, allowing us to maintain the Health Republic Insurance of New Jersey brand.”

— Greg Mueller, CIO, Health Republic Insurance of NJ

Advanced decision support, plan comparison and filtering

Intelligent plan display based on customer personas

Generate leads and track conversion rates through CRM integration

Deliver automatic responses to reengage shopping drop-offs

Direct enrollment and subsidy eligibility for public exchange integration

Easily configurable to support shopping for multiple products

Optimized for mobile and can be customized to match the look and feel of your brand

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