“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock, CMO at GE

One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding letters X and Z) to highlight key digital marketing terminology and important concepts. The letter ‘C’ represented ‘content’ which is certainly the most important use of the letter C in digital marketing – so I thought. Apparently, there may be a bunch of words that start with the letter ‘C’ that are equally important for digital marketers.

Mayur Gupta is Senior Vice President, and Head of Digital at Healthgrades. More than one million people a day rely upon Healthgrades to research, compare and connect with physicians and other healthcare professionals. Gupta is a marketing and digital technology expert, responsible for collaborating with CIO and CMO of Healthgrades to drive digital business transformation initiatives. Read the entire story here