For demand generation marketers as well as content marketers, buyer personas are the foundation of your strategy. If you can’t answer these questions about your demand gen strategy of content marketing, consider buyer personas as a starting point:
- Who are you attempting to reach?
- What are their pains?
- Do you know the types of questions that are asking them self as they move through the buying lifecycle?
- Do you have effective messaging to reach them?
- Do you have different content identified for different stages of the buying lifecycle?