At every customer touchpoint, organizations have the opportunity to maintain or improve upon their customers’ experiences. From marketing emails and customer support calls to in-person sales meetings and in-store interactions, organizations have historically struggled to provide a unified customer experience, and the hype of social media and social networking hasn’t made it any easier.

Jenny Sussin, research director at Gartner, identified three of the most common signs that your social media strategy could be harming thecustomer experience. Read More