Zipari, Inc. (zipari.com), a New York startup focused on building technology products to make the health insurance process easier for consumers, received funding from Vertical Venture Partners, a Silicon Valley based investment firm founded by VC veteran, David Schwab.

“We are now transitioning from a services company to a product company,” said Mark Nathan, CEO of Zipari. “The investment by Vertical Venture Partners allows us to expand the development of our technology platform and applications to support all customers in the health insurance market.”

Zipari believes a “relationship gap” exists between health insurance carriers and customers. Zipari aims to bridge this gap by equipping health insurance companies with the tools they need to maximize customer acquisition, retention and satisfaction.

“Zipari has been supported by customer revenue, yet their cloud-based technology is scalable to impact a much larger market and provide all health insurance carriers with a 360 degree view of their customers,” said Schwab.

Zipari is building out their product portfolio, with a focus on Customer Relationship Management software, including health insurance offerings on the Salesforce platform.

“Moving forward, Zipari is increasing our engineering capabilities, expanding our product roadmap, and developing new partnerships and distribution channels,” said Nathan.


Vertical Venture Partners is a venture capital firm focused on investments in companies that target specific vertical markets. Some of the vertical markets of interest include Retail, Healthcare, Transportation, Insurance, Financial Services and Telecommunications. The firm invests in analytical applications, cloud applications and mobile applications as well as software infrastructure. Vertical Venture Partners will invest at any stage of a company’s growth and can help companies accelerate their business. For more information, interested parties may contact VVP at info@verticalventurepartners.com.

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Zipari is disrupting the healthcare industry with its proprietary customer experience platform. Zipari streamlines processes, improves efficiency and integrates with major CRM solutions. The result is increased conversions, reduced acquisition costs and improved member satisfaction.

Zipari is passionate about utilizing its extensive healthcare experience and technology to improve consumer satisfaction. Based in Brooklyn, New York, Zipari’s primary investor is Vertical Venture Partners, a venture capital firm focused on investments in vertical markets. For more information, visit http://zipari.com.

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